September 2025

Functional beverages are innovating by incorporating both animal- and plant-based proteins, vitamins, and fiber to address daily dietary needs. Protein has seen significant growth in recent years, with the global ready-to-drink (RTD) protein beverage market expected to reach US$4.1 billion by 2025, boasting a compound annual growth rate (CAGR) of 7.9% over six years, according […]

Busy consumers are seeking more from their foods and beverages. They desire great-tasting options that deliver efficacious doses of health-promoting ingredients, with transparent processing methods and substantiated claims. Increased consumer awareness of the long-term benefits of proper nutrition in overall health, and its relation to specific health conditions, is driving new product development in the

Immune health supplements must be backed by quality clinical trials that demonstrate safety and efficacy to win over discerning consumers. From traditional herbal infusions to today’s sophisticated formulations, nutraceuticals for immune support have come a long way. Owing to the pull of scientific progress and push of demanding consumers, we are entering an era where

Being a “weekend warrior” may not be the best choice for healthy activity, but research shows exercising once or twice a week for a total of 150 minutes of moderate exercise or 75 minutes of rigorous exercise resulted in a lower risk of death compared to not exercising at all.1 Weekend warriors had a 30

Formulators and brands must rethink how they approach multivitamins in today’s market. Multivitamins have become a daily routine for many Americans, with habits like taking a pill in the morning or chewable gummies for children before school. Their popularity surged during World War II, as noted in Catherine Price’s 2015 book ‘Vitamania: Our Obsessive Quest

Supplements to support healthy aging encompass a variety of health needs affected by age, including cognitive, bone and joint health, and to support active lifestyles. Consumers don’t just want to live longer, they want to thrive longer. The concept of “healthy aging” supports consumers as they age to help them stay active and live fully

Baby Boomers are increasingly turning to supplements like omega-3s, magnesium, calcium, and CBD to improve their health as they age. With the aging population and younger consumers focusing on longevity, the market for healthy aging products is ripe for innovation. The health and nutrition industry must prioritize cognitive health, ingredients that support activity and wellness,

Menopause can span numerous years and bring various effects; ingredients such as botanicals, vitamins, and probiotics may offer support. According to UCLA Health – Obstetrics and Gynecology, “Menopause is defined as the point in time when menstrual cycles permanently cease due to the natural depletion of ovarian oocytes from aging.” Typically, the diagnosis is made

As the consumer base for eye health supplements increases, so too does the range of ingredients being utilized. Not long ago, deteriorating eyesight was considered an inevitable side effect of aging. However, in recent years, it has become an issue affecting younger populations as well. With causes less tied to aging, new solutions are being

Though medical interventions for cognitive decline remain elusive, consumers have options to manage or prevent issues related to cognitive decline, science-backed natural ingredients included. Cognition is top of mind for consumers. Tom Druke, director of VitaCholine brand development, Balchem Human Nutrition and Pharma, pointed to data from Natural Marketing Institute’s (NMI) 2015 Healthy Aging Study