September 2025

Numerous research firms forecast growth in the prenatal and postnatal supplement market, reflecting increased interest among expecting and new mothers. Human clinical studies demonstrate that probiotic supplementation during pregnancy benefits both mothers and babies. A study of 67 pregnant women categorized participants into normal vaginal flora, intermediate flora, and bacterial vaginosis (BV) groups. BV is […]

The key to producing quality women’s health supplements is knowing what benefits they seek. “What Women Want” is more than just a forgettable early-2000s rom-com; it’s a question ingredient suppliers and CPG companies are constantly evaluating, reevaluating and trying to answer. On the one hand, brands don’t want to fall into the trap of marketing

Adequate intake of protein helps reduce muscle wasting as consumers age, and research shows that the RDA for protein may be too low for this population. Our bodies undergo significant changes as we grow older. Those changes include sarcopenia, cognitive decline, hormonal decline and changes in nutritional needs. As the gastrointestinal (GI) tract changes with

Baby Boomers are increasingly turning to supplements like omega-3s, magnesium, calcium, and CBD to support their health as they age. With the aging population and growing interest in longevity, the market for healthy aging products is ripe for innovation. The health and nutrition industry must prioritize cognitive health, ingredients that promote activity and wellness, and